Campaign India Team
Sep 25, 2019

Spikes Asia 2019: 93 shortlists for India

Dentsu Webchutney leads the way with 29. Leo Burnett (11) and Wunderman Thompson (10) complete the top three

Spikes Asia 2019: 93 shortlists for India
On day one of Spikes Asia 2019 Indian agencies secured a total of 93 shortlists. Dentsu Webchutney led with 29 of them, followed by Leo Burnett (11) and Wunderman Thompson (10).
 
Brand Experience and Activation
 
Among the seven Indian shortlists in this category, Dentsu Webchutney has four. 
 
Three of these come for Flipkart's 'Hagglebot' and the other is for Swiggy's 'voice of hunger'.
 
FCB India's 'The Open Door Project' for The Millennium School has two shortlists.
 
Leo Burnett's 'No Tweet is too small' for Twitter has also made the shortlists. 
 
Creative E-Commerce
 
Dentsu Webchutney's 'Hagglebot' for Flipkart has two shortlists in this category too.
 
Design
 
Wunderman Thompson's Blink Test' for Jimmy Nelson Foundation has three shortlists in this category.
 
Leo Burnett has two shortlists - one each for 'Honor the donor' for Fortis and 'Beat of a billion' for Spotify.
 
Akzonobel India's 'painted by paint' is also among the seven Indian shortlists in this category as is 'one mindful mind' by TBWA for NER.
 
Digital Craft
 
Dentsu Webchutney's 'Hagglebot' for Flipkart has the only Indian shortlist in the digital craft category. 
 
Digital
 
Denstu Webchutney has three of the five shortlists from Indian agencies in this category. Voice of Hunger' for Swiggy has two of them while Flipkart's 'Hagglebot' has one. 
 
Grey India has one for ALT Balaji's 'Breast Buffer as does Leo Burnett for '#StopMithani' for HDFC Bank Parivartan.
 
Publicis Singapore's 'One in a million' for Vicks India is also in the running as is Cheil Seoul's 'Bixby voice forever' for Samsung. 
 
Direct
 
Dentsu Webchutney dominates this category too with eight of the ten Indian shortlists. 
 
Three each come for Swiggy's 'Voice of Hunger' and Flipkart's 'Hagglebot' while two come for 'Code Name: Uri'.
 
Leo Burnett and Wunderman Thompson have one shortlist each for Jimmy Nelson Foundation's 'Blink Test' and HDFC Bank Parivartan's '#StopMithani'.
 
Film Craft
 
Offroad Films has five shortlists - all for the 'One in a million' film for Vicks. 
 
Wunderman Thompson also has four shortlists for the 'Blink Test' for Jimmy Nelson Foundation.  
 
Film
 
Grey India's 'The Barbershop Girls' for Gillette has three shortlists. 
 
Wunderman Thompson has two for Jimmy Nelson Foundation's 'Blink Test'. 
 
DDB Mudra has one for Hotstar's 'Superheroes', as does Leo Burnett for 'Bittu, the 75-year-old student' for P&G Shiksha. 
 
Publicis Singapore has five shortlists for 'One in a million' for Vicks India. 
 
Samsung India's 'Bixby Voice Forever' by Cheil Seoul is also in contention. 
 
Media
 
Dentsu Webchutney has seven of the 13 shortlists for India in this category.
 
Three are for Flipkart's 'Hagglebot'. Two each come for 'Code name: Uri' and Chakra Tea's 'chai-fi'.
 
MullenLowe Lintas Group has two for 'Lifebuoy Germ Nashini'. 
 
Cheil (The Real Kashmir - Adidas), BBDO (Equal not loose - Bumble), DDB Mudra (#MakeYourChoice - McDonald's) and Leo Burnett (There's a playlist for that - Spotify) are also in the running. 
 
Mobile 
 
Dentsu Webchutney's 'voice of hunger' for Swiggy has made the shortlists here too. Samsung Electronics India's 'Bixby Voice Forever' by Cheil Seoul is also in contention. 
 
Outdoor
 
DDB Mudra and McCann have three shortlists each.
 
DDB Mudra's come for Khalsa Aid Foundation. McCann has two for Mindopeners Counselling for Depression and one for Parinaam Foundation. 
 
PR 
 
Dentsu Webchutney has three in this category too. Two come for 'Code name: Uri' and one is for Swiggy's 'Voice of Hunger'.
 
Current Global has two for 'Can yoga sell lubricants' for Castrol. 
 
Cheil (The Real Kashmir - Adidas), Grey (The Barbershop Girls - Gillette) and Leo Burnett (#StopMithani - HDFC Bank) have one each. 
 
Print and Outdoor 
 
Akzonobel has four shortlists for its 'painted by paint' campaign. 
 
Famous Innovations has two for Tadoba Wildlife Sanctuary. 
 
Print and publishing 
 
Famous Innovations (Tadoba Wildlife Sanctuary) and TBWA India (Neurogen NER) have two shortlists each in this category. 
 
DDB Mudra has one for Khalsa Aid. 
 
Radio and Audio 
 
McCann Worldgroup India has three for Moov while Leo Burnett has one for Spotify. 
 

 

Source:
Campaign India