Organisers of Spikes Asia 2018 have announced the shortlists for this year's innovation category.
Representing India on the list is Leo Burnett for the entry 'Roads that honk' for HP. The entry is one of 12 shortlists in the category. A total of 35 entries were received in this category.
On Wednesday 26 September, the shortlisted entrants will have 10 minutes to present their ideas with an opportunity for the jury to ask follow up questions on the work.
Joe Pullos, Festival Director, Spikes Asia, said, "The live judging format of the Innovation Awards at Spikes Asia reflects the exciting nature of this award and gives attendees a greater insight into what goes into creative work that pushes boundaries. The jury also have the opportunity to probe various elements of the campaign and the audience can hear presenters explain first-hand how their entry demonstrates creative excellence. It’s a fantastic learning opportunity and a place to spot the trends that will lead the way for next year."
The 2018 shortlisted work includes:
‘Project Revoice’ for The ALS Association by BMW Dentsu Sydney, Australia
‘Hearprint’ for Cochlear by CHE Proximity Melbourne, Australia
‘‘Lucy’ for Prince of Wales Hospital by Deloitte Australia Melbourne, Australia
‘‘FireBlanket’ for NRMA Insurance by M&C Saatchi Sydney, Australia
‘‘Camry WebGL Configurator’ for Toyota Motor Corporation Australia by Rotor Studios Sydney, Australia
‘‘Sip Safe’ for Monash University by Y&R ANZ Melbourne, Australia
‘‘Roads that Honk’ for Hindustan Petroleum by Leo Burnett India Mumbai, India
‘‘Unforgettable Bag’ for Tesco by Grey Malaysia Kuala Lumpur, Malaysia
‘‘Relúmino’ for Samsung Electronics by Cheil Worldwide Seoul, South Korea
‘‘Chatty School Bus’ for Hyundai Motor Company by Hyundai Motor Company Seoul, South Korea
‘‘Making the World Accessible, Dot by Dot.’ for Dot Incorporation by Serviceplan Korea Seoul, South Korea
‘‘Petal Paint’ for JAT Holdings (Pvt) Ltd. by Leo Burnett Colombo, Sri Lanka