Spikes 2013: McCann India bags Grand Prix in Design, three Golds; Ogilvy (2), RDP strike Gold too

Taproot, BBDO, DDB Mudra, JWT and Chrome Pictures among metals

Sep 17, 2013 11:34:00 PM | Article | Campaign India Team

McCann Worldgroup India bagged a Grand Prix, three Golds, two Silvers and three Bronzes at the Spikes Asia Festival of Creativity 2013, winners of which were announced in Singapore on 17 September.

Ogilvy & Mather India bagged two Gold Spikes, besides four Silvers and two Bronzes.

Nike Parallel Journeys won entrant production house Ramesh Deo Productions a Gold, three Silver Spikes and a Bronze.


McCann WorldGroup India bagged a Grand Grand Prix for its entry ‘Keys are hard to find’ for ATSS Keyless Entry System, in the Design competition.

In the same category, the agency’s ‘Author Headphones’ for Penguin Group’s Audio Books bagged a Gold Spike.

Also in Design, Ogilvy & Mather bagged a Bronze Spike for its entry ‘Be a part of art’ for Gujarat Tourism as did Taproot India’s ‘Farmer’s Suicide’ for The Times of India.


Ramesh Deo Productions won Gold for Nike ‘Parallel Journeys’ in Film Craft. The production house also bagged three Silver Spikes and one Bronze Spike for the film. The agency behind the campaign, JWT India, was awarded a Silver Spike for the same film in Film Craft under another sub-category.

The film had been shortlisted under Use of Music, Direction, Art Direction, Cinematography, Sound Design and Editing sub-categories under Film Craft.

‘Help a child reach five’ for Lifebuoy entered by Chrome Pictures won a Silver Spike. The agency behind the campaign was Lowe Lintas and Partners.


Nike ‘Parallel journeys’ also won JWT India a Bronze Spike in the Film competition.


McCann WorldGroup won a Gold Spike for its entry ‘The B-Movie Star’ for client Affection Aids. DDB Mudra Group’s ‘Help Desk’ for NGO Aarambh bagged a Silver and Bronze Spike in the category. Also in the Media competition, Ogilvy & Mather’s ‘Roti Reminder’ won a Silver Spike.


For its campaign comprising entries ‘Forest’, ‘Alley’ and ‘Gorge’ for client Philips Electronics India’s LED Torch, Ogilvy & Mather won two Gold Spikes in the Outdoor competition.

The agency also won a Silver Spike for its campaign for ‘Adopt a Dog’ for client World For All. The agency bagged a second Silver Spike for Lifebuoy ‘Roti Reminder’ and a Bronze Spike for its entry ‘Grass’ for Mattel Toys.

Taproot India won a Silver for its ‘Farmer’s Suicide’ campaign for The Times of India.

The McCann Worldgroup campaign for Penguin Audio Books won the agency two Bronze Spikes.


In the PR competition, BBDO India won a Silver and Bronze Spike for its ‘Soldier for Women’ campaign for P&G’s Gillette.


McCann’s campaign series ‘William Shakespeare’, ‘Oscar Wilde’ and ‘Mark Twain’ for Penguin Audio Books won a Gold and Silver Spike in this category.

Taproot India’s ‘Farmer’s Suicide’ bagged campaign won a Bronze Spike.


McCann WorldGroup won a Silver Spike for its campaign for Lava Mobile XOLO X900. The agency’s ‘William Shakespeare’ entry for Penguin Audio Books won the agency a Bronze Spike.

Ogilvy & Mather won a Silver Spike for its campaign for World for All’s ‘Adopt a Dog’.

Taproot India’s ‘Farmer’s Suicide’ campaign also bagged a Silver Spike in the category.

Also read: Spikes Asia 2013 winners revealed