Sorrell to carry Olympic Flame

Sorrell is scheduled to become one of 32 torchbearers in Redbridge, in the North East of the capital, on 22 July, five days before the Opening Ceremony for the London 2012 Olympic Games. 

A spokesman for the International Olympic Committee in Switzerland said: ‘Sir Martin Sorrell has been a long-term friend and adviser of the Olympic movement, regularly offering advice and counsel.

‘He played a key role in the Olympic Congress in 2009 where he helped the movement formulate its strategy to reach out to young athletes and sports fans.’

A WPP spokesman said: ‘Martin has had a long association with the Olympic movement. He supported the successful London 2012 bid campaign, including in Singapore during the run-up to the vote in 2005. The IOC invited him to take part in the torch relay and he was delighted to accept.’

This article was first published on campaignlive.co.uk