Sony Sab has announced the appointment of Prashant Bhatt as programming head.
In his new role, Bhatt will be responsible for spearheading the channel's content, programming division, content line-up and creative strategies.
He will report to Neeraj Vyas, business head, Sony Sab.
Vyas said, "We are happy to have Prashant on board to drive the programming vertical. Am confident that Prashant’s expertise and his deep understanding of the industry will help us further strengthen our programming capabilities. Prashant will play a key role in ensuring we devise and execute a standout premium slate with ground-breaking narratives and high-quality content for our viewers."
Bhatt said, "As a brand, Sony Sab has been consistently making an endeavour to cut through the clutter of television content and offer narratives that are innovative, well crafted and in alignment with their larger philosophy of delivering happiness. In my role at Sony Sab, I will be spearheading further developments in this space and ensure that we continue to push the envelope in impactful and entertaining storytelling.”