Sony Music India (SMI) has announced the appointment of Sangeetha Aiyer as director of promotions.
Aiyer will lead SMI’s promotions strategy and activities across all media channels. She will report to Rajat Kakar, managing director, Sony Music India.
Prior to this, she was head of marketing at NBCUniversal India.
Kakar said, “We are excited to have Sangeetha join us as we continue to build a future-ready company with best-in-class marketing promotions for releases from our wide roster of artists and soundtracks. Sangeetha brings a deep understanding of India’s emerging media landscape and will be a fantastic asset to Sony Music as we create new ways for our artists and strategic partners to engage fans across the country.”
Aiyer added, “I am extremely privileged and happy to be joining such an esteemed team and artist-centric company. Through Sony Music’s leadership, the Indian music industry is at the beginning of a new era, driving deeper engagements in multiple genres and languages across the country and offering compelling content to artists, partners and fans. I look forward to working with the artists and creators alongside media platforms and partners to grow the music landscape further”.
In a career spanning close to two decades, she has also worked with A+E Networks, Network 18, Times Network, Star TV and Reliance Media Network.