Campaign India Team
Sep 22, 2011

Sony gains viewership, gets closer to Star Plus' ratings

Star Plus loses GRPs but continues to stay on top

Sony gains viewership, gets closer to Star Plus' ratings

Star Plus continues to lead the pack of Hindi GEC for Week 38 according to TAM reports. Though the channel's rating points plummeted from 307 to 292, it continues to retain the first position among the lot. Reducing the gap between the top two is Sony Entertainment TV whose ratings soared from 243 to 271. Unlike Sony, Colors experienced a downfall in ratings by 14 points and settled at the third rank with 219 GRPs.

Zee TV revved up its ratings by 3 points and registered 184 GRPs. Likewise, SAB TV gained 12 points to score 124 GRPs forWeek 38. Both Imagine TV and DD1 made significant gains and registered 75 (68) and 46 (30) GRPs. 

Star One gained 2 to reach 43, Sahara One's ratings remained unchanged at 31 and Star Utsav went down from 26 to 25 GRPs. Zee Smile stayed at the bottom of the order with 3GRPs, which is the same as last week's. 

Top 10 programmes

Click for full view

 

Source:
Campaign India

Related Articles

Just Published

13 hours ago

Cannes Lions 2025: India adds two bronze Lions on ...

Day four at Cannes Lions 2025 saw modest wins for India in 'Brand Experience & Activation', while top honours remain up for grabs.

14 hours ago

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

14 hours ago

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

18 hours ago

Emotional marketing: Connecting with customers on a ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.