Sony Ericsson unveils campaign to promote Xperia X1

Independent integrated marketing agency iris India has recently rolled out a high visibility experiential campaign across the nation for its client, Sony Ericsson.With an aim to create buzz around Sony Ericsson's Xperia X1 handset, the promotion drive includes experiential zones set up in malls and at corporate events as part of Sony Ericsson's staggered worldwide launch of the handset.  Xperia X1 is pegged as Sony Ericsson's answer to the iPhone.