Partners with Shiamak Davar to launch digital talent hunt on Facebook
Sony Ericsson has recently unveiled Kareena Kapoor as its brand ambassador. The brand also unveiled its new range of handsets XPERIA X10, XPERIA X10 mini, XPERIA X10 mini pro, Vivaz, and Vivaz pro.
Sony Ericsson has announced the adoption of a new brand message 'make.believe' in all its consumer communication. To reinforce this change in messaging, it will launch a new global campaign that will focus on India as one of the key regions. It will also support the launch of Sony Ericsson's new entertainment products – the Aino, Satio and Yari being launched next month.
Yahoo! will launch its mobile web service on smart phones for users in Asia. The service will be available on mobile web, as an application developed for the Apple iPhone and as an application developed for smart phones including those by Nokia, RIM, Samsung, Sony Ericsson and Motorola as well as those powered by Windows Mobile.
Independent integrated marketing agency iris India has recently rolled out a high visibility experiential campaign across the nation for its client, Sony Ericsson.With an aim to create buzz around Sony Ericsson's Xperia X1 handset, the promotion drive includes experiential zones set up in malls and at corporate events as part of Sony Ericsson's staggered worldwide launch of the handset. Xperia X1 is pegged as Sony Ericsson's answer to the iPhone.
Spice Corp, an Indian handset maker, is setting up its global headquarters in Singapore as the company looks to take on the likes of Nokia and Sony Ericsson by offering low-end mobile phones.The company's businesses include mobile telephony, handsets, mobile content, value-added services, large-format mobile retail stores and entertainment centres.The company's global unit will be called Spice Global and will have two business units based out of Singapore.
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