Sony Ericsson ropes in Kareena Kapoor as brand ambassador

Sony Ericsson has recently unveiled Kareena Kapoor as its brand ambassador. The brand also unveiled its new range of handsets XPERIA X10, XPERIA X10 mini,  XPERIA X10 mini pro, Vivaz, and Vivaz pro.

Speaking about the new brand ambassador, Hirokazu Ishizuka, corporate vice president and head of Asia Pacific region, Sony Ericsson Mobile Communication said, "Being one of the most widely-followed youth-icons, Kareena matches the level of energy, vibrancy, passion and fun associated with Sony Ericsson, and thereby elevates the aspiration value of the brand. We are also extremely excited about re-energizing the digital space with Kareena, as we debut her social networking that will allow her to engage with the rapidly growing digitally-evolved fan-base over various social networking platforms."

Speaking about her association with Sony Ericsson, Kapoor said, "I am very happy to be associated with Sony Ericsson. Having experienced the new phone – the XPERIA X10, I believe that Sony Ericsson truly represents the fusion of communication and entertainment in a mobile device. I love my new feature rich Sony Ericsson XPERIA X10 that allows me to easily keep in touch with my family and friends, while keeping myself entertained on the go.”

Kapoor, who is also the brand ambassador for Sony Vaio, will be seen in the marketing campaign for Sony Ericsson that will roll out presently.