Adfest 2015 has announced that Sonal Dabral, chairman and CCO, DDB Mudra Group, will be jury president of the Direct Lotus category.
Dabral said, “I am looking forward to an intense round of judging with my fellow jury members and in keeping with the ‘Be Bad’ theme of ADFEST 2015, I promise that we’ll be totally ruthless in sifting the best from the rest. With consumers having the power to respond like never before, across an unprecedented number of platforms, technology has made direct response advertising more exciting and challenging than it ever was. In a prestigious show like Adfest it’s sure to play out in some big path-breaking ideas.”
Jimmy Lam, president, Adfest, said, “Sonal has a phenomenal track record in leading agencies from obscurity to the top of the creative ladder, so it is an honour to welcome him to Adfest again to lead next year’s Direct Lotus jury."
Adfest 2015 takes place at the Royal Cliff Hotels Group in Pattaya, Thailand from 19-21 March.
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