Campaign India Team
Dec 19, 2014

Sonal Dabral appointed jury president at Adfest 2015

Dabral will lead the Direct Lotus category

Sonal Dabral appointed jury president at Adfest 2015
 
Adfest 2015 has announced that Sonal Dabral, chairman and CCO, DDB Mudra Group, will be jury president of the Direct Lotus category. 
 
Dabral said, “I am looking forward to an intense round of judging with my fellow jury members and in keeping with the ‘Be Bad’ theme of ADFEST 2015, I promise that we’ll be totally ruthless in sifting the best from the rest. With consumers having the power to respond like never before, across an unprecedented number of platforms, technology has made direct response advertising more exciting and challenging than it ever was. In a prestigious show like Adfest it’s sure to play out in some big path-breaking ideas.”
 
Jimmy Lam, president, Adfest, said, “Sonal has a phenomenal track record in leading agencies from obscurity to the top of the creative ladder, so it is an honour to welcome him to Adfest again to lead next year’s Direct Lotus jury."
 
Adfest 2015 takes place at the Royal Cliff Hotels Group in Pattaya, Thailand from 19-21 March.
Source:
Campaign India

Related Articles

Just Published

1 day ago

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

4 days ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

4 days ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

4 days ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.