Campaign India Team
Dec 19, 2014

Sonal Dabral appointed jury president at Adfest 2015

Dabral will lead the Direct Lotus category

Sonal Dabral appointed jury president at Adfest 2015
 
Adfest 2015 has announced that Sonal Dabral, chairman and CCO, DDB Mudra Group, will be jury president of the Direct Lotus category. 
 
Dabral said, “I am looking forward to an intense round of judging with my fellow jury members and in keeping with the ‘Be Bad’ theme of ADFEST 2015, I promise that we’ll be totally ruthless in sifting the best from the rest. With consumers having the power to respond like never before, across an unprecedented number of platforms, technology has made direct response advertising more exciting and challenging than it ever was. In a prestigious show like Adfest it’s sure to play out in some big path-breaking ideas.”
 
Jimmy Lam, president, Adfest, said, “Sonal has a phenomenal track record in leading agencies from obscurity to the top of the creative ladder, so it is an honour to welcome him to Adfest again to lead next year’s Direct Lotus jury."
 
Adfest 2015 takes place at the Royal Cliff Hotels Group in Pattaya, Thailand from 19-21 March.
Source:
Campaign India

Related Articles

Just Published

2 days ago

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

2 days ago

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

2 days ago

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

2 days ago

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.