Somany Ceramics appoints Ogilvy & Mather to handle creative

Somany Ceramics has appointed Ogilvy & Mather to handle its advertising mandate to Ogilvy & Mather.

 

The agency won the account post a multi-agency pitch and its Gurgaon office will manage it.

 

Abhishek Somany, MD, Somany Ceramics, said, "We are interested in exploring newer ways of targeting specific groups therefore, it became essential for us to  collaborate with an agency who understand the dynamic media environment. Ogilvy & Mather comes with a fresh and progressive approach which will help us to focus on developing advertising and marketing campaigns to engage consumers with our products and brands.”

 

He added,” To stay a youthful and trendy brand and expand our business and product portfolio, we need a partner and support team that understands how the brand communicates to the consumers in new and existing geographies.”

 

Chandana Agarwal, managing partner, Ogilvy & Mather, said, "Somany is responsible for launching many firsts in the Indian tile industry. Innovation has clearly been at the heart of what they do and we see a great match of values between the two organisations. We are extremely excited about this partnership and look forward to creating some memorable work."