Campaign India Team
Jul 19, 2016

Soho Square wins Aprilia, wrests back Vespa

Bags creative mandates of Piaggio's two-wheelers post multi-agency pitch

Soho Square wins Aprilia, wrests back Vespa
Soho Square has bagged the creative duties of Piaggio's bikes Aprilia and Vespa, post a multi-agency pitch. 
 
The agency handled Vespa until the account moved to BBH India following a global alignment in March 2014.  
 
This time, Piaggio had initiated a pitch only for the Aprilia account, but the management decided to award the entire two-wheeler business including Vespa to Soho Square, informed an agency statement.
 
Ashish Yakhmi, VP and head – marketing, Piaggio Vehicles, said, "After several meetings with multiple agencies, we realised that not only is Soho Square the best fit for our brands, but that they also have the necessary skill-sets to achieve our strategic objectives in India."
 
Samrat Bedi, head of office, Soho Square, Mumbai, said, "This is a homecoming of sorts… We were well and truly disappointed when Vespa moved out two years ago. More than the fact that this is a big win, we are elated to have Piaggio back in the fold."
 
Shashank Lanjekar, senior VP – strategic planning, Soho Square, Mumbai, added, "Vespa is a strong global brand. In India too, it has had quite a long heritage. Aprilia on the other hand is relatively unknown, although it is very famous globally. Our challenges will be to capitalise on the strengths of either and carve a clear niche for ourselves… I am glad that Piaggio has placed their trust in us."
 
Also read: 
 
 
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Omnicom organic revenues slide 1.8% in Q1

But the holding company rebounded after a 9.6% organic year-over-year growth decline in Q4 last year

6 hours ago

Cred now gets Kumar Sanu going to doorsteps to sell ...

Watch the film conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama, and DDB Mudra here

12 hours ago

Two-thirds of IPML viewers believe Mumbai Indians ...

Havas Sports & Entertainment has unveiled the proprietary report

13 hours ago

Sensodyne urges consumers to be sensitive only to ...

Watch the film conceptualised by Grey Group here