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Why a blanket ban could do more harm than good, particularly for brands that have built strong cultural properties in the fashion and lifestyle space.
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The film uses real stories to highlight how timely educational support helped students rebuild their futures after the pandemic.
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The digital campaign uses women’s cricket to highlight sisterhood, positioning the skincare brand as a long-term ally to collective ambition.
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Her remit includes elevating brand visibility, sharpening the company’s value proposition and showcasing its advanced AI capabilities.
