Advertising Marketing
Vinita Bhatia
Aug 12, 2024

Social's secret sauce lies in stirring up killer brand collaborations

From Spotify to Netflix to Nestlé and Cred, the restaurant chain’s chief growth officer Divya Aggarwal sits down with Campaign to discuss how partnerships are spicing up both its menu and marketing game.

Image source: Social Offline

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

From cookies to clicks: ITC Foods’ multi-speed marketing play

2 From cookies to clicks: ITC Foods’ multi-speed marketing play

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

4 Nostalgia sells, but only when it’s designed to remember

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

RCB’s brand value to cross $140 million: Qoruz

6 RCB’s brand value to cross $140 million: Qoruz

Mark Read to step down as WPP CEO after seven years

7 Mark Read to step down as WPP CEO after seven years

Cannes Contenders: Havas trains its sights on Lions

8 Cannes Contenders: Havas trains its sights on Lions

Brands unveil purposeful campaigns promoting green initiatives

9 Brands unveil purposeful campaigns promoting green initiatives

Eight unveils Vertical TV, a micro-drama OTT for mobile users

10 Eight unveils Vertical TV, a micro-drama OTT for mobile users

Related Articles

Losing a day to slow customer service, two-thirds of Indians consider switching brands
Marketing
Aug 01, 2024
Campaign India Team

Losing a day to slow customer service, two-thirds ...

Tailoring your brand’s marketing for the urban hustle versus rural roots
Advertising
Jul 19, 2024
Kush Aggarwal

Tailoring your brand’s marketing for the urban ...

Bar takeovers: Clever buzz or a long-term brand play?
Advertising
Mar 27, 2025
Vinita Bhatia

Bar takeovers: Clever buzz or a long-term brand play?

Sizzle beyond the plate: Branding fuels restaurant success
Marketing
Nov 20, 2024
Vinita Bhatia

Sizzle beyond the plate: Branding fuels restaurant ...

Just Published

80% Indian shoppers discover new products through social media: Study
Marketing
2 days ago
Campaign India Team

80% Indian shoppers discover new products through ...

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.

Adobe launches ad making tool for small businesses
Advertising
2 days ago
Campaign India Team

Adobe launches ad making tool for small businesses

Adobe Express for ads supports ad creation for major digital platforms.

Hiroshi Igarashi: ‘Without diversity, creativity becomes an echo chamber’
Advertising
2 days ago
Hiroshi Igarashi

Hiroshi Igarashi: ‘Without diversity, creativity ...

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.

From likes to legality: IIGC’s Code of Standards receives resounding industry support
Marketing
2 days ago
Little Yadav

From likes to legality: IIGC’s Code of Standards ...

SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.