Social Panga has bagged Yatra's social media mandate.
The account was won post a multi-agency pitch and will be handled by Social Panga's office in Gurugram.
Sabina Chopra, COO - corporate travel and head - industry relation, Yatra, said, “As a company, we understand the importance of engaging our target audience without compromising on creative standards. We are confident that our partnership with Social Panga, with their nearly ten years of experience developing marketing solutions for major industry brands, will prove to be highly successful. Their expertise in creating and executing effective marketing strategies will be an invaluable asset to our organisation”.
Gaurav Arora, founder, Social Panga, said; “We are delighted to have onboarded Yatra and eagerly anticipate collaborating with them to achieve outstanding outcomes with creative digital first marketing campaigns. Our primary objective is to execute cohesive creative campaigns showcasing unique brand propositions, thus presenting Yatra with a fresh and distinctive market identity”.