Campaign India Team
Nov 18, 2022

Social Neeti bags the digital mandate for Carex

No multi-agency pitch involved

Social Neeti bags the digital mandate for Carex
Social Neeti has bagged the digital mandate for condom brand Carex. 
 
The agency will be responsible for the Social media management, marketing strategy, and organic growth of the brand's online presence. It is also tasked with developing a strategy to communicate the value and need of the product, although subtly. 
 
The account win did not involve a multi-agency pitch and will be handled by Social Neeti’s Kolkata office. 
 
Vikram Doshi, director, Carex Condoms, said, “In India, condom usage is shockingly low, and it’s surprising to see that the majority of supposedly well-known brands manufacture their products locally. However, Carex is one of only a handful of globally recognised brands that have its products manufactured internationally. Together with Social Neeti, we will work to raise awareness of this issue and educate the audience about how the quality disparity affects condom use. We chose Social Neeti as our digital marketing partner due to their smooth customer service and flair for creative marketing. By creating engaging and distinctive content, we hope to keep up a robust social media presence that is comparable to our physical presence.”
 
Shalu Dugar, director, Social Neeti, said, “We are thrilled to have Carex Condoms, a brand manufactured by the World’s Largest Condom Maker, Karex, onboard.  We are working closely with the brand on the digital marketing front, and our intention is to establish the brand across several verticals with physical integration.”
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Ameen Sayani was the man who composed a masterpiece ...

The director and COO, Red FM and Magic FM, embarks on a nostalgic journey, delving into the remarkable legacy of the late Sayani, illuminating how he epitomised radio excellence and fostered a sense of unity among listeners, transcending barriers with the universal language of music

6 hours ago

Buffalo Soldiers launches Eating Potatoes

The film division aims to craft content for TVCs, OTT platform production companies and documentaries

6 hours ago

57% Indian consumers would choose an AI-enabled ...

However, the digital customer experience report underscores the prevailing importance of human interaction over various facets such as decision-making, customer support, and handling returns or cancellations