Social Neeti has bagged the digital mandate for condom brand Carex.
The agency will be responsible for the Social media management, marketing strategy, and organic growth of the brand's online presence. It is also tasked with developing a strategy to communicate the value and need of the product, although subtly.
The account win did not involve a multi-agency pitch and will be handled by Social Neeti’s Kolkata office.
Vikram Doshi, director, Carex Condoms, said, “In India, condom usage is shockingly low, and it’s surprising to see that the majority of supposedly well-known brands manufacture their products locally. However, Carex is one of only a handful of globally recognised brands that have its products manufactured internationally. Together with Social Neeti, we will work to raise awareness of this issue and educate the audience about how the quality disparity affects condom use. We chose Social Neeti as our digital marketing partner due to their smooth customer service and flair for creative marketing. By creating engaging and distinctive content, we hope to keep up a robust social media presence that is comparable to our physical presence.”
Shalu Dugar, director, Social Neeti, said, “We are thrilled to have Carex Condoms, a brand manufactured by the World’s Largest Condom Maker, Karex, onboard. We are working closely with the brand on the digital marketing front, and our intention is to establish the brand across several verticals with physical integration.”