Campaign India Team
Feb 20, 2019

Social Kinnect to handle Radio Mirchi's social media

Account won following a multi-agency pitch

Social Kinnect to handle Radio Mirchi's social media
Social Kinnect has bagged Radio Mirchi's social media mandate following a multi-agency pitch. The agency's mandate includes creating a social media roadmap for the brand across creative, media and ORM-led services. 
 
The agency's Mumbai office will handle the account. 
 
Rahul Balyan, CDO, Radio Mirchi, said, “Radio Mirchi is transforming into a digital and content centric organisation. Our digital footprint has already doubled the overall reach of Radio Mirchi. We are known as an exciting brand on FM, and we look forward to creating the same level of excitement and engagement online through our partnership with Social Kinnect.”
 
Rohan Mehta, CEO, Social Kinnect, said, “We are thrilled to be a part of Radio Mirchi’s progressive journey on digital. With this mandate, we look forward to helping Radio Mirchi in engaging with the digital-first audience. Radio Mirchi is a brand for the millennials, and we look forward to helping them build a brand voice that engages this audience. Radio and digital go hand-in-hand, and we will cement this partnership even further.”
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Famous Innovations, Tribes, VML win Grand Prix on ...

401 jury members at Abby Awards 2025, in its 56th edition, review campaigns from 164 participants and 148 unique brands in India.

3 hours ago

‘Advertising needs courage to cut through the ...

Goafest 2025’s final day packed a vibrant mix of creativity, wellness, nostalgia, and purpose with experts providing insights into diverse aspects of advertising.

1 day ago

Shaping stories, not spin: The power of early ...

In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted decisively, says Castrol India's communications head.

1 day ago

Over 50% of APAC marketers plan to cut ad spend in ...

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.