Social Kinnect has bagged Radio Mirchi's social media mandate following a multi-agency pitch. The agency's mandate includes creating a social media roadmap for the brand across creative, media and ORM-led services.
The agency's Mumbai office will handle the account.
Rahul Balyan, CDO, Radio Mirchi, said, “Radio Mirchi is transforming into a digital and content centric organisation. Our digital footprint has already doubled the overall reach of Radio Mirchi. We are known as an exciting brand on FM, and we look forward to creating the same level of excitement and engagement online through our partnership with Social Kinnect.”
Rohan Mehta, CEO, Social Kinnect, said, “We are thrilled to be a part of Radio Mirchi’s progressive journey on digital. With this mandate, we look forward to helping Radio Mirchi in engaging with the digital-first audience. Radio Mirchi is a brand for the millennials, and we look forward to helping them build a brand voice that engages this audience. Radio and digital go hand-in-hand, and we will cement this partnership even further.”