Indigo Nation has announced the appointment of Social Kinnect as its digital agency. The agency will handle the brand's entire digital mandate.
Shibani Mishra, CMO, Future Lifestyle Fashions - brand division, said, "Our objective is to seamlessly integrate and amplify the brand campaign on both offline and online platform to create awareness and affinity towards the brand among the right audience. We aim to achieve this through various unique and innovative O2O (Online to Offline & vice versa) ideas. We are glad to appoint Social Kinnect as our AOR (Agency On Record) to ideate and manage Indigo Nation's digital marketing plan. We strongly believe that they will be able to deliver and live up to the brand's expectation."
Chandni Shah, co-founder and COO, Social Kinnect, said, "Customised and created for young single males, Indigo Nation is a brand that resonates with the energy and spark of Indian millennials. What's exciting about the association is that we will be working end-to-end on the mandate, which will allow us to define the brand's language in the digital space. We are looking at the brand from a standpoint of setting trends and educating consumers, as well as making it a go-to for everything related to men's fashion. Future Lifestyle Fashion Limited, being a parent company houses various fashion brands, thus further strengthening our footprint in the fast-growing youth-centric fashion space.”