Campaign India Team
Jul 20, 2018

Social Kinnect bags Indigo Nation's digital duties

The account was won without a multi-agency pitch process

Social Kinnect bags Indigo Nation's digital duties
Indigo Nation has announced the appointment of Social Kinnect as its digital agency. The agency will handle the brand's entire digital mandate.
 
Shibani Mishra, CMO, Future Lifestyle Fashions - brand division, said, "Our objective is to seamlessly integrate and amplify the brand campaign on both offline and online platform to create awareness and affinity towards the brand among the right audience. We aim to achieve this through various unique and innovative O2O (Online to Offline & vice versa) ideas. We are glad to appoint Social Kinnect as our AOR (Agency On Record) to ideate and manage Indigo Nation's digital marketing plan. We strongly believe that they will be able to deliver and live up to the brand's expectation."
 
Chandni Shah, co-founder and COO, Social Kinnect, said, "Customised and created for young single males, Indigo Nation is a brand that resonates with the energy and spark of Indian millennials. What's exciting about the association is that we will be working end-to-end on the mandate, which will allow us to define the brand's language in the digital space. We are looking at the brand from a standpoint of setting trends and educating consumers, as well as making it a go-to for everything related to men's fashion. Future Lifestyle Fashion Limited, being a parent company houses various fashion brands, thus further strengthening our footprint in the fast-growing youth-centric fashion space.”
 

 

Source:
Campaign India

Related Articles

Just Published

23 hours ago

ACC partners with BCCI, urges to get LB(n)W dismissals

Watch the film conceptualised by Eleventh Hermit here

1 day ago

Devika Shreyams Kumar joins the Mathrubhumi Group ...

She will report to MV Shreyams Kumar, managing director, Mathrubhumi Group

1 day ago

PHD's APAC strategy head Chris Stephenson promoted ...

Stephenson will relocate to London to begin the new role in January 2022 and succeeds Avril Canavan, who left PHD after 11 years in the role to become a consultant

1 day ago

Alia Bhatt shows Ranbir Kapoor why Flipkart is her ...

Watch the films conceptualised by McCann Worldgroup here