Campaign India Team
Sep 29, 2025

Snapchat’s India push fuels fresh battle for creators

With content engagement doubling and Spotlight posts quadrupling, the platform sharpens its India play—testing if AR-led storytelling can rival entrenched platforms.

Snap says total time spent on content has doubled in the past two years, the number of Snap Stars has grown by 1.5 times, and Spotlight content uploads have increased more than fourfold.

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