Jacob Joseph

Marketing through the looking glass: The wearable AI shift
Opinion
Oct 07, 2025
Jacob Joseph

Marketing through the looking glass: The wearable ...

Marketers who see the tech as a license to capture every blink will lose trust quickly. The smarter play is to treat intimacy as a privilege.

Cross-channel marketing 2025: Breaking barriers, building connections
Marketing
Dec 24, 2024
Jacob Joseph

Cross-channel marketing 2025: Breaking barriers, ...

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.

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