Advertising Marketing Digital
Rahat Kapur
Mar 17, 2025

Not every brand or company needs to build AI to leverage it: Google's Sapna Chadha on finding balance in SEA's creator economy

Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.

Sapna Chadha, vice president for Southeast Asia and South Asia Frontier at Google Asia Pacific.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

1 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

When Prime Video ads guess your mood before you watch

3 When Prime Video ads guess your mood before you watch

Razorpay hands over the mic, not the message

4 Razorpay hands over the mic, not the message

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Blog: Har ghar tiranga made easier

6 Blog: Har ghar tiranga made easier

Sister act: Raksha Bandhan ads drop the thali trope

7 Sister act: Raksha Bandhan ads drop the thali trope

IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

8 IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

When clicks don’t cut it: Why Gen Z attention is the new advertising currency

9 When clicks don’t cut it: Why Gen Z attention is the new advertising currency

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

India’s creator economy meets Adobe’s global agenda at WAVES 2025
Marketing
May 01, 2025
Campaign India Team

India’s creator economy meets Adobe’s global agenda ...

Why India’s creator economy is becoming every brand’s business
Advertising
May 05, 2025
Campaign India Team

Why India’s creator economy is becoming every ...

As Google explores AI-powered search, doing nothing isn’t an option
Advertising
Jul 04, 2024

As Google explores AI-powered search, doing nothing ...

Influence, interrupted: How India’s creator economy grew up
Advertising
Jul 09, 2025
Campaign India Team

Influence, interrupted: How India’s creator economy ...

Just Published

A stray barks the truth in satirical courtroom verse
Opinion
2 days ago
Maneesh Chaturvedi

A stray barks the truth in satirical courtroom verse

‘Bark Twain’ voices the irony of legal battles deciding its fate without ever hearing its woof.

Prominent India-based healthcare agency, Medulla Communications, launches APAC expansion
PR
2 days ago
Robert Sawatzky

Prominent India-based healthcare agency, Medulla ...

Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its existing core business in India.

From milk runs to makeovers: India’s subscription shift
Opinion
2 days ago
Geetika Singh

From milk runs to makeovers: India’s subscription shift

India’s $10.34 billion subscription economy is redefining access, convenience, and consumer behaviour—spanning essentials, indulgences, and ownership-free living.

Google plugs into India’s quick commerce ad rush
Advertising
2 days ago
Campaign India Team

Google plugs into India’s quick commerce ad rush

With festive-season spending peaking, Google’s Commerce Media Suite links brands to shoppers in real time across search, video, and marketplace shelves.