Advertising Marketing Digital
Rahat Kapur
Mar 17, 2025

Not every brand or company needs to build AI to leverage it: Google's Sapna Chadha on finding balance in SEA's creator economy

Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.

Sapna Chadha, vice president for Southeast Asia and South Asia Frontier at Google Asia Pacific.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
campaignindia@haymarketsac.com
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

GroupM to merge agency brands into single P&L

2 GroupM to merge agency brands into single P&L

Jab we ‘Met’ Shah Rukh Khan

3 Jab we ‘Met’ Shah Rukh Khan

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

4 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

JioStar launches influencer marketing platform JioStarverse

5 JioStar launches influencer marketing platform JioStarverse

India’s six-pack makes Cannes Lions shortlist jury cut

6 India’s six-pack makes Cannes Lions shortlist jury cut

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

8 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

GroupM restructures across Asia, Indonesia leadership impacted

9 GroupM restructures across Asia, Indonesia leadership impacted

WPP eyes India for growth as global revenue faces headwinds

10 WPP eyes India for growth as global revenue faces headwinds

Related Articles

Why India’s creator economy is becoming every brand’s business
Advertising
May 05, 2025
Campaign India Team

Why India’s creator economy is becoming every ...

India’s creator economy meets Adobe’s global agenda at WAVES 2025
Marketing
May 01, 2025
Campaign India Team

India’s creator economy meets Adobe’s global agenda ...

As Google explores AI-powered search, doing nothing isn’t an option
Advertising
Jul 04, 2024

As Google explores AI-powered search, doing nothing ...

Google AI Max and SEO: What it means for brands and consumers
Advertising
May 09, 2025

Google AI Max and SEO: What it means for brands and ...

Just Published

Microsoft to retire Xandr DSP in favour of an AI-powered future
Advertising
11 hours ago
Joseph Arthur

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

Apple leads as US dominates Kantar's Top 100 Global Brands
Advertising
11 hours ago
Staff Reporters

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

Affordable, not cheap: Cracking the code on value
Advertising
13 hours ago
Geeta Lobo

Affordable, not cheap: Cracking the code on value

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

Rust never sleeps, but it can be outsmarted
Marketing
13 hours ago
Campaign India Team

Rust never sleeps, but it can be outsmarted

AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.