Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Mar 17, 2025
Not every brand or company needs to build AI to leverage it: Google's Sapna Chadha on finding balance in SEA's creator economy
Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
1 hour ago
Questions mount over AI’s emotional limits
OpenAI’s failings have called for more regulation and safeguards from tech companies and governments alike.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
1 hour ago
ChatGPT traffic is small, but high-intent: AdLift
New research shows that these users are spending approximately 36% more time on sites compared to those referred by Google.
Advertising
2 hours ago
Disney Christmas ad tells story of a doodle looking ...
Taika Waititi directed the film.
Advertising
3 hours ago
WPP brings in McKinsey to advise on strategic review
Consulting firm is helping to 'facilitate and stress-test' planning for new strategy.
