Campaign India Team
May 05, 2025

Why India’s creator economy is becoming every brand’s business

It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.

Monetisation in the Indian creator space is no longer confined to branded partnerships.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Aviva awards creative account to Saatchi & Saatchi

Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.

1 day ago

Campari Group appoints global media agency

WPP Media was the incumbent on the account.

1 day ago

The new currency of culture: Why brands are chasing ...

In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.

1 day ago

Value 360 Communications appointed PR partner for ...

It will manage the brand's public relations and brand communications during its next growth phase.