Smita Murarka joins Duroflex as VP - marketing

Duroflex has announced the appointment of Smita Murarka as vice president, marketing for India. 

 

She moves from Amante where she was heading marketing. 

 

She said, “I am excited to start the next chapter of my professional journey with Duroflex. My goal is to continue to build the brand strategically, bringing the learnings of fashion and lifestyle categories to this fast growing FMCD category, making the category unboring. Innovation and technology for a rapidly evolving communication landscape will be a large part of our upcoming campaigns and initiatives.”

 

Mathew Chandy, managing director, Duroflex, said, “We are proud to have Smita as part of our team. We are positive that her experience and knowledge will fuel the growth journey for Duroflex. Her expertise will be a key addition to our leadership and our future success.”