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Starcom MediaVest Group (SMG) has launched MediaVest Worldwide in India. The MediaVest brand has started operations in Bangalore, Chennai, and Mumbai with eight client assignments. The agency has announced that it expects to open Delhi and Ahmedabad operations shortly. Dinesh Singh Rathore, previously general manager for FutureWorks, has been named general manager, India-West for MediaVest Worldwide. He will be the dedicated, senior MediaVest lead and will report to Ravi Kiran.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.