Starcom MediaVest Group (SMG) has launched MediaVest Worldwide in India. The MediaVest brand has started operations in Bangalore, Chennai, and Mumbai with eight client assignments. The agency has announced that it expects to open Delhi and Ahmedabad operations shortly. Dinesh Singh Rathore, previously general manager for FutureWorks, has been named general manager, India-West for MediaVest Worldwide. He will be the dedicated, senior MediaVest lead and will report to Ravi Kiran.
Commenting on the launch, Ravi Kiran, CEO-South Asia, Starcom MediaVest Group said, “MediaVest has all the ingredients in India to make it successful - the scale and goodwill of India Media Exchange, all the powerful tools of the group such as TARDIIS, M*Orchestra, StarScape, Abacus, all specialist disciplines such as entertainment, sports, digital, OOH, retail branding and small town marketing and a robust talent pool to draw from. I can’t think of a better time than now to launch it.”
”MediaVest Worldwide is one of two powerhouse global brands in the SMG corporate constellation. It offers strategic client-centric solutions and a blended arsenal of clout and intelligence through SMG and VivaKi that positions it well to compete and grow in India, and more broadly, the world stage”, said Andrew Swinand, president, global operations, Starcom MediaVest Group.
The clients of MediaVest Worldwide in India include Cadila, Color Plus Fashions, Essar Retail, J K Ansell, and the Richemont Group.
With the addition of India, MediaVest network now operates in 29 countries around the world, including seven in Asia.
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