Campaign India Team
Sep 09, 2019

Smarties India 2019 shortlists announced

The awards are hosted by the Mobile Marketing Association

Smarties India 2019 shortlists announced
Mobile Marketing Association (MMA) has announced the shortlist of entries to the 2019 Smarties Awards in India. 
 
This is the eighth edition of the awards in India. The winners will be announced on 27 September in Mumbai.
 
 

Category

Entry Name

Advertiser/Brand

Lead/Agency

Brand Awareness

Kerala Is Open

Samsonite India

Autumn Grey

Brand Awareness

HHDFC LIFE – The Memory Project

HDFC LIFE INSURANCE PVT.LTD

Performics India - Publicis Media / Performics India-Publicis Media 

Brand Awareness

With great pranks comes great responsibility

Kingfisher

Mindshare India

Brand Awareness

The Adaptive Data Lighthouse 2.0

Lifebuoy

Mindshare India

Brand Awareness

Too Yumm! takes over the IPL with a simple message of ‘Eat Baked!’

Too Yumm!

Interactive Avenues - A Reprise Network Company 

Brand Awareness

Food Pairing On Point- Pepsi KSSH

Pepsi

Mindshare India

Lead Generation/ Direct Response/ Conversations

Mind Your Language

Racold

WATConsult

Lead Generation/ Direct Response/ Conversations

When Women Joined Hands To Break Social Shackles

Meesho and Affle / Meesho In Association With Affle 

Meesho and Affle / Meesho In Association With Affle 

Lead Generation/ Direct Response/ Conversations

Only Men Can play Cricket??

Royal Challenge Sports Drink

Mindshare

Lead Generation/ Direct Response/ Conversations

The "Big Billion Days" Powered by Mastercard

Mastercard

Flipkart Ads

Lead Generation/ Direct Response/ Conversations

AI That Powers Experience For Millennials

 

Goibibo and Vizury / Goibibo In Association With Vizury (powered by Affle) 

Goibibo and Vizury / Goibibo In Association With Vizury (powered by Affle) 

Lead Generation/ Direct Response/ Conversations

Indiabulls pioneers easy access to personal loans for millions in India with ‘Dhani’

Indiabulls, Dhani and InMobi / InMobi

 

 

 

Madison Media

Product/Services Launch

Say Hello To Virtual Beauty Consultant

Bobbi Brown

Isobar / Isobar In Association with Affle 

Product/Services Launch

Clean The Air

Asian Paints Royale Atmos

Madison Media 

Product/Services Launch

Bas Phoonk Hi Toh Maarni Hai

MTV India

Madison Media 

 

Product/Services Launch

HDFC Bank – EasyEMI

HDFC Bank EasyEMI

Publicis Media - Performics India 

Product/Services Launch

When Women Joined Hands To Break Social Shackles

Meesho and Affle / Meesho In Association With Affle 

Meesho and Affle / Meesho In Association With Affle 

Promotion

India Opens The Bottle Of Refreshment With Sprite

Sprite

Interactive Avenues / Interactive Avenues in Association With Affle 

Promotion

Godrej Properties

Godrej Properties

Pokkt 

Promotion

Indiabulls pioneers easy access to personal loans for millions in India with ‘Dhani’

Indiabulls, Dhani and InMobi

Madison Media and InMobi

Promotion

Asian Paints drives 2X higher footfall for AP Homes using mobile!

Asian Paints

InMobi

Promotion

The "Big Billion Days" Powered by Mastercard

Mastercard

Flipkart Ads 

Relationship Building / CRM

Waterfall Targeting Model – How video story-telling and Data Intelligence came together

Aditya Birla Capital

Mindshare India 

Relationship Building / CRM

When Kurkure Took Fake News Head On & Won!

 

Kurkure

Mindshare India 

Relationship Building / CRM

AI That Powers Experience For Millennials

 

Goibibo 

                         Vizury ( powered by Affle ) 

Social Impact / Not For Profiit

Awakening the parents towards Compassion not Comparison

Mirinda

Mindshare India 

Social Impact / Not For Profiit

Democratising access to knowledge, impacting millions - at India’s lifeline, Indian Railway stations

Google Station

Essence Global 

Social Impact / Not For Profiit

Kerala Is Open

Samsonite India

Autumn Grey 

Social Impact / Not For Profiit

Saving lives with Platelet Donation

Godrej Hit

Mindshare India 

Social Impact / Not For Profiit

The Adaptive Data Lighthouse 2.0

Lifebuoy

Mindshare India 

Cross Media

When you save a photo, you save a story

Google Photos 

Essence Global 

Cross Media

Colors Dekho. Runs Banao.

Colors

Madison Media 

Cross Media

India Opens The Bottle Of Refreshment With Sprite

Sprite

Interactive Avenues in Association With Affle 

Cross Media

Breaking the Internet with Swag and How!

Pepsi 

Mindshare India

Cross Media

The Missing 'I'

Tata Chemicals

Madison Media 

Cross Mobile Integration

The Missing 'I'

Tata Chemicals

Madison Media 

Cross Mobile Integration

Democratising access to knowledge, with mobile at heart

Google Station

Essence Global 

Cross Mobile Integration

Mobilising young India to take an informed decision in Elections 2019

Google Station

Essence Global 

Cross Mobile Integration

Sapno Ki Apni Dukaan

Amazon India 

Interactive Avenues-A Reprise Network Company 

Cross Mobile Integration

HDFC Bank - Happy Hours

HDFC Bank - Happy Hours

Publicis Media - Performics India 

Mobile Gaming, Gamification & E-Sports

Chota Bheem ready for Mosquitoes

GoodKnight

Mindshare / Mindshare India 

Mobile Gaming, Gamification & E-Sports

Too Yumm! introduces a new league of cricketers for with Karare Strikers

Too Yumm! 

Interactive Avenues - A Reprise Network Company 

Mobile Gaming, Gamification & E-Sports

Bas Phoonk Hi Toh Maarni Hai

MTV India

Madison Media

Mobile Gaming, Gamification & E-Sports

Cric N Coke - ICC Promo Game

Coca-Cola

Interactive Avenues - A Reprise Network Company 

Mobile App Advertising

AirtelThanks - a unique thanks to Airtel users

Airtel

 

Essence Global 

Mobile App Advertising

'Phone se loan 3 min mein'

Indiabulls

Madison / Indiabulls 

Mobile App Advertising

Chug Chug on Chuk Chuk

Pepsi

Mindshare India 

Mobile App Advertising

AI That Powers Experience For Millennials

Goibibo 

Vizury ( powered by Affle ) 

Mobile App Advertising

When Women Joined Hands To Break Social Shackles

Meesho

Meesho In Association With Affle 

Programmatic

Cold and Flu Predictor

Otrivin

Mindshare India 

Programmatic

Grofers Housefull Sale

Grofers 

PivotRoots 

Programmatic

HDFC Bank - EasyEMI

HDFC Bank EasyEMI 

Publicis Media - Performics India 

Programmatic

                          Dialing up Usage and Acquisition with Programmatic First Party Data Deployment

Google Duo

Essence Global 

Mobile Social

#JumpForHealth III

Aditya Birla Health Insurance 

Mindshare India 

Mobile Social

American Tourister goes all the way on social media to become Hard To Let Go

American Tourister

 Interactive Avenues - A Reprise Network Company

Mobile Social

When you save a photo, you save a lifetime of memories

Google Photos

Essence Global 

Mobile Social

Only Men Can play Cricket??

Royal Challenge Sports Drink

Mindshare 

Mobile Social

Mahindra XUV3OO launch – BLINK TO EXPERIENCE

Mahindra XUV 

Interactive Avenues - A Reprise Network Company 

Best Use of Branded Content in OTT Originals

Where The Heart Is

Asian Paints Corporate

Madison Media 

Best Use of Branded Content in OTT Originals

Quaker Oats - Insight to Impact

Quaker Oats

Mindshare India 

Best Use of Branded Content in OTT Originals

OK Google, let’s talk cricket

Google Home

Essence Global 

Best Use of Branded Content in OTT Originals

Bringing Two Rival Nations Together over a different 'Cup'

Brooke Bond Red Label

Mindshare India 

Best Use of Branded Content in OTT Originals

#bethere with your loved ones anytime anywhere

Google Duo

Essence Global 

Best use of vernacular language in mobile advertising

Money answers made easy, in your mother tongue

Google Search

Essence Global 

Best use of vernacular language in mobile advertising

 

 

Bas Phoonk Hi Toh Maarni Hai

MTV India

Madison Media 

Best use of vernacular language in mobile advertising

Engagement In A Media Dark Market- 81% Delivered

Horlicks

Mindshare India 

Best use of vernacular language in mobile advertising

Indiabulls pioneers easy access to personal loans for millions in India with ‘Dhani’

Indiabulls, Dhani and InMobi

InMobi | Madison Media 

Best use of vernacular language in mobile advertising

AirtelThanks - a unique thanks to Airtel users

Airtel

Essence global 

Innovation

Google Search App Magic Banners : your friendly, ‘neighbourhood’ search companion

Google Search

Essence Global 

Innovation

Hello Sensodyne

Sensodyne

Mindshare India

Innovation

How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results?

ZEE5

Publicis Media - Equinox Digital

Innovation

Machine Learning unlocks customized algorithms to drive brand metrics

Google Cloud 

Essence Global

Innovation

Voice-enabled banner to search for your style

Amazon India

Interactive Avenues- A Reprise Network Company 

Innovation

Thums Up Campaign

Thums UP

 interactive avenues / SilverPush 

Location Based Services or Targeting

 

Say Hello To Virtual Beauty Consultant

Bobbi Brown

Isobar / Isobar In Association with Affle 

Location Based Services or Targeting

Saving lives with Platelet Donation

Godrej Hit

Mindshare India 

Location Based Services or Targeting

Chug Chug on Chuk Chuk

Pepsi

Mindshare India 

Location Based Services or Targeting

Clean The Air

Asian Paints Royale Atmos 

Madison Media 

Location Based Services or Targeting

Blow Maadi! (Please Blow!)

Blow Maadi! (Please Blow!)

Mindshare India 

Mobile Video

Mind Your Language

Racold

WATConsult 

Mobile Video

Idea 4G - Power of LIVE Video

Vodafone Idea Limited

Mindshare India 

Mobile Video

Quaker Oats - Insight to Impact

Quaker Oats

Mindshare India 

Mobile Video

Breaking the Internet with Swag and How!

Pepsi

Mindshare India 

Mobile Video

With great pranks comes great responsibility

Kingfisher

Mindshare India 

Mobile Audio

Engagement In A Media Dark Market- 81% Delivered

Horlicks

 Mindshare India

Mobile Audio

The Adaptive Data Lighthouse 2.0

Lifebuoy

Mindshare India 

Mobile Audio

JioSaavn: Kahaani Express

HDFC Life

JioSaavn 

Mobile Audio

JioSaavn: Calling The Shots

Amazon Prime Video

JioSaavn 

Internet of Things – Products in Market & Incubation / Innovation Stage

Kuch Apna Sa

Godrej Nest

Madison Media 

Best Brand Experience in Mobile Rich Media

Tanishq Goes Real to Virtual to woo consumers

Tanishq

Ventes Avenues 

Best Brand Experience in Mobile Rich Media

Kellogg's- Make Your Kellogg's Bowl

Kellogg's Corn Flakes

Mindshare India 

Best Brand Experience in Mobile Rich Media

Asian Paints drives 2X higher footfall for AP Homes using mobile!

Asian Paints

InMobi 

Best Brand Experience in Mobile Rich Media

Google Search App Magic Banners : your friendly, ‘neighbourhood’ search companion

Google Search 

Essence Global 

Best Brand Experience in Mobile Rich Media

LG gets mobile consumers ThinQTM-ing with augmented reality

LG

InMobi 

Most Engaging Mobile Creative

Kerala Is Open

Samsonite India

Autumn Grey 

Most Engaging Mobile Creative

Colors Dekho. Runs Banao.

Colors

Madison Media 

Most Engaging Mobile Creative

Gotcha!

MTV India

Madison Media 

Most Engaging Mobile Creative

 

Sprite - Summer ka best idea!

Sprite India 

Interactive Avenues - A Reprise Network Company 

Most Engaging Mobile Creative

Idea 4G - Power of LIVE Video

Vodafone Idea Limited 

Mindshare India 

 

Source:
Campaign India

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