SmartCoin is now Olyv

SmartCoin Financials has announced its rebranded identity 'Olyv’. 

 

With this revived identity, all of its products across credit, and the newly launched credit health and digital gold savings will be offered to customers. 

 

They aim to put the vision of serving the customers’ entire financial life-cycle at the forefront with a foray into a range of diversified offerings. 

 

Furthermore, the platform aims to leverage a robust AI & ML stack to bring highly personalised and contextual products that address crucial need gaps in the financial inclusion mission. 

 

Under the new brand name and identity, the first official brand campaign #JahanSapneWahanOlyv has been rolled out for which the fintech startup has appointed actor Naveen Kasturia as brand ambassador.

 

Rohit Garg, co-founder and CEO, Olyv, said “We started SmartCoin with a simple mission to democratise credit access for underbanked India. Over the years, we have honed the knowledge and expertise to serve India’s diverse and emerging financial needs, which we will be building on, going forward. Olyv and the comprehensive suite of offerings we have launched with it take forward our audacious ambitions to serve Indians in the areas of credit,  savings, credit health, insurance, and much more.”