Slurrp Farm gets Havas Media Group India
No multi-agency pitch was involved
Aug 02, 2022 04:58:00 AM | Article | Campaign India Team Share -
Havas Media Group India has bagged the integrated media mandate of millet-based children’s food brand, Slurrp Farm.
With this mandate, the agency will be responsible for the brand’s offline and digital media duties.
No multi-agency pitch process was conducted for this account win.
Havas Media Group India’s Gurugram office will be handling the account. The account will be led by Harbir Singh Rai, managing partner (head – North 2), under the guidance of Uday Mohan, president and chief client officer, Havas Media Group India.
Shauravi Malik, co-founder, Wholsum Foods, said, “At Wholsum Foods, we are always looking to partner with people who share the same ethos and values as us – the team at Havas does exactly that. We are pleased to partner with Havas Media Group to bolster our offline and digital media efforts, and look forward to working with them to further evolve our storytelling and introduce new audiences to Slurrp Farm.”
Mohit Joshi, CEO, Havas Media Group India, said, “We are delighted to be partnering with India’s most loved, wholesome, meaningful kids’ food brand, Slurrp Farm. With rising health concerns such as malnourishment, obesity, diabetes among children, healthy food and a nutrition-based diet have become a priority. Through its innovative portfolio of millet-based food products, Slurrp Farm is successfully contributing towards inculcating healthy eating habits among children and adults alike. We look forward to further strengthening the brand’s journey and driving its vision, by building meaningful connections with the consumer.’’