SL Raheja Hospital drives Mumbai-wide ‘Diabetes Ko Blue Banayein’ initiative

S.L. Raheja Hospital, Mahim – a Fortis associate – has reported the impact of its month-long ‘Diabetes Ko Blue Banayein’ initiative, launched on World Diabetes Day as an integrated community programme focused on early detection and lifestyle awareness. The campaign encouraged Mumbai residents to prioritise screening and adopt healthier daily habits, aligning the hospital with city-level efforts in diabetes prevention.

The initiative combined screening drives, digital engagement, curated nutrition content and widespread public outreach. More than 50 screening locations were set up across the city over the past three months, reaching close to 5000 individuals across residential clusters, corporate offices and community spaces. The hospital also collaborated with a chef to develop a diabetes-friendly recipe booklet aimed at encouraging mindful consumption of sweets and snacks while promoting practical, balanced meal choices.

To broaden its reach, the hospital partnered with the Mumbai Dabbawala Association, delivering healthy recipe inserts in 15,000 tiffins to reinforce sustainable nutrition habits. Public visibility was strengthened through blue-themed activations, including the illumination of the S.L. Raheja Hospital building on 13 and 14 November and ‘Blue Walk-ins’, where visitors were encouraged to wear blue and avail free screenings.

The campaign incorporated influencer-led digital content, radio partnerships and corporate wellness connections, reaching more than 3.5 million listeners through immersive radio programming and extending its message across multiple community touchpoints.

Dr Kunal Punamiya, CEO of S.L. Raheja Hospital, said the initiative is intended as a collective call to action to address the increasing prevalence of diabetes. He emphasised the importance of collaboration, education and early detection in mitigating the long-term burden of the condition. Dr Punamiya noted that the blue circle represents unity and hope, reflecting the shared responsibility of reducing diabetes risks and encouraging proactive health decisions.

Through sustained visibility and citywide engagement, ‘Diabetes Ko Blue Banayein’ underscored the importance of prevention and informed choices in combating the growing diabetes epidemic.