Skyfoam gets Bharat Media Group

Account won post a multi-agency pitch

Sep 26, 2022 10:11:00 AM | Article | Campaign India Team

Skyfoam has announced the appointment of Bharat Media Group (BMeG) to handle its media duties. 
 
The agency will be handling the mattress brand’s media planning, buying, and releasing. The account was won post a multi-agency pitch and will be handled by Bharat Media Group’s Kochi office. 
 
Anoob Ebrahim, chief executive officer, Skyfoam Mattresses, said, “We are happy that our search for a growth partner has ended with BMeG coming on board. Their proposition for media value in buying and planning for targeting our focus markets and customer base sets them apart from the rest. This was one of the primary reasons we decided to go with BMeG Group. We also believe that BMeG shares the same brand traits - honesty, trust, and commitment- which help us achieve our bigger business goals.” 
 
Anand Charles, chief executive officer, Bharat Media Group, said, “We are excited to be the agency on record for an aspirational brand like Skyfoam. The brand has had phenomenal growth since its inception and has a diverse and vast repertoire of quality products. It is certainly an interesting time to be its growth partner when the brand’s eye’s on expanding its geographical presence. As their media mandate partner, we focus on accentuating Skyfoam’s visibility on requisite media platforms and helping them reach out to the target audience beyond their traditional markets.”