Bharat Media Group, a marketing and communication agency, has announced the appointment of Rohin Desai as national buying head.
Desai will be based in Mumbai and head the group’s media buying across India. He will report to Anand Charles, CEO, Bharat Media Group.
He moves from Mindshare Fulcrum, where he was head - trading and partnerships for Hindustan Unilever.
Charles said, “Rohin is one of the most sought-after talents in our industry. His expertise in client servicing, media strategy, trading and strong partner relationships is an asset for any organisation. Rohin joining us will strengthen our overall capabilities and usher us to bigger opportunities. We welcome him to be part of the growing Bharat Media Group family.”
Desai said, “I am quite delighted to be part of an exciting venture. Few organisations offer you an opportunity to start with a clean slate and script your journey. Happy that I got an opportunity to work at BMeG with some of the most talented and well-known names in the industry. I firmly believe our combined expertise and experience will further propel the group's growth engine.”
Along with two stints with Mindshare, he has also worked with Madison, ICICI Prudential Life Insurance, Lintas and Wavemaker among others.