Campaign India Team
Aug 01, 2022

Rohin Desai joins Bharat Media Group as national media buying head

Moves from Mindshare Fulcrum

Rohin Desai joins Bharat Media Group as national media buying head
Bharat Media Group, a marketing and communication agency, has announced the appointment of Rohin Desai as national buying head. 
 
Desai will be based in Mumbai and head the group’s media buying across India. He will report to Anand Charles, CEO, Bharat Media Group.
 
He moves from Mindshare Fulcrum, where he was head - trading and partnerships for Hindustan Unilever. 
 
Charles said, “Rohin is one of the most sought-after talents in our industry. His expertise in client servicing, media strategy, trading and strong partner relationships is an asset for any organisation. Rohin joining us will strengthen our overall capabilities and usher us to bigger opportunities. We welcome him to be part of the growing Bharat Media Group family.”
 
Desai said, “I am quite delighted to be part of an exciting venture. Few organisations offer you an opportunity to start with a clean slate and script your journey. Happy that I got an opportunity to work at BMeG with some of the most talented and well-known names in the industry. I firmly believe our combined expertise and experience will further propel the group's growth engine.” 
 
Along with two stints with Mindshare, he has also worked with Madison, ICICI Prudential Life Insurance, Lintas and Wavemaker among others.
Source:
Campaign India

Related Articles

Just Published

2 days ago

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

2 days ago

Cheil India restructures as Cheil SWA Group

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

2 days ago

WPP eyes India for growth as global revenue faces ...

CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.

2 days ago

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.