Skybags appoints Kartik Aaryan as brand ambassador

Skybags has announced the appointment of actor Kartik Aaryan as brand ambassador for its FIFA World Cup luggage collection.  

 

To highlight this association, the brand has rolled out a campaign titled ‘let’s get loud’. The film sees Aaryan urging youngsters to ‘get loud’ by tapping into the desires of young travellers and football fans who want to showcase their individual style.

The brand aims to encourage football fans to be proud of their style statement and love for the game. 

 

Praful Gupta, vice-president, marketing, VIP Industries, said, “Staying true to our philosophy of ‘Move in Style’, we are delighted to introduce the first ever FIFA licensed range in the country with Kartik Aaryan and the Let’s Get Loud campaign. Both the campaign and the collection are reflective of the joy, excitement and vibe of the upcoming football season. To revel in the upcoming World Cup mania, we aim to link very closely with our target millennial and Gen Z audiences who always choose to exhibit their unique style through travel accessories. We have endeavoured to reach out to the fans of the game who are on a quest to find something truly exclusive and exciting. Through this campaign, we are geared to cater precisely to the requisites of this segment.”