Campaign India Team
Nov 18, 2022

Skybags appoints Kartik Aaryan as brand ambassador

Rolls out a campaign featuring Aaryan to highlight this association

Skybags appoints Kartik Aaryan as brand ambassador
Skybags has announced the appointment of actor Kartik Aaryan as brand ambassador for its FIFA World Cup luggage collection.  
To highlight this association, the brand has rolled out a campaign titled ‘let’s get loud’. The film sees Aaryan urging youngsters to ‘get loud’ by tapping into the desires of young travellers and football fans who want to showcase their individual style.

The brand aims to encourage football fans to be proud of their style statement and love for the game. 
Praful Gupta, vice-president, marketing, VIP Industries, said, “Staying true to our philosophy of ‘Move in Style’, we are delighted to introduce the first ever FIFA licensed range in the country with Kartik Aaryan and the Let’s Get Loud campaign. Both the campaign and the collection are reflective of the joy, excitement and vibe of the upcoming football season. To revel in the upcoming World Cup mania, we aim to link very closely with our target millennial and Gen Z audiences who always choose to exhibit their unique style through travel accessories. We have endeavoured to reach out to the fans of the game who are on a quest to find something truly exclusive and exciting. Through this campaign, we are geared to cater precisely to the requisites of this segment.”  
Campaign India

Related Articles

Just Published

2 days ago

FCB India appoints Ashima Mehra as CEO

Mehra has over 18 years of experience and was most recently at Leo Burnett India.

2 days ago

Colgate takes on the not-so-sweet problem of ...

Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.

2 days ago

Publicis organic growth jumps 5.3% in Q1

Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.

2 days ago

Moves and wins roundup: Week of 12 April

Read all the latest news from the marcomms world including updates from L’Oreal India, Disney Star, Crosshairs Communications, Cleartrip and more, in our weekly round-up of people moves and account wins.