Campaign India Team
Feb 23, 2024

Skechers teams up with Mumbai Indians

Signs on as an official kit partner for WPL and IPL

Skechers teams up with Mumbai Indians
Skechers has announced its partnership with the Mumbai Indians as official kit partner for both the women’s and men’s teams. 
 
The collaboration kicked off with the unveiling of the jerseys, designed by fashion designer Monisha Jaisingh, for the Mumbai Indians women’s team. 
 
As a part of this partnership, Skechers India has also manufactured the official playing kits for the Mumbai Indians women's team.
 
The association marks Skechers’ entry into the world of cricket, aligning the brand with the passion and excitement that Mumbai Indians and the #OneFamilybrings to fans worldwide. 
 
Rahul Vira, CEO, Skechers Asia, said, “We are delighted to collaborate with Mumbai Indians and bring together the best of sports and comfort. Mumbai Indians’ winning spirit with Monisha Jaising's expertise in design, coupled with Skechers’ commitment to performance and comfort, will redefine the player’s on-field style. This collaboration is a perfect synergy of style and sportsmanship, and we look forward to creating memorable moments together."
 
A Mumbai Indians spokesperson, said, "The partnership between Mumbai Indians and Skechers is a strategic one—building on the global potential of brand MI and the strong international position of Skechers. We look forward to working with them, keeping fans as the priority, as we introduce new, exciting and accessible products, both at home and globally. This partnership is in perfect alignment with our goals as we continue to make Mumbai Indians the biggest franchise cricket brand in the world.”
 
 
Source:
Campaign India

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