Skechers has announced the appointment of Kriti Sanon as a brand ambassador in India.
The actor will be the face of the fashion and lifestyle categories for the brand. She will appear in an upcoming Skechers Street campaign for the brand’s streetwear sneakers.
Rahul Vira, CEO, Skechers South Asia, said, “Skechers began operating in India citing a huge potential in the footwear market ten years ago. Kriti is a fashion icon for young consumers, and her influence paired with Skechers’ aim to increase awareness about fashion without compromising on comfort, makes this association organic and effortless. With Kriti being the face of Skechers for the fashion and lifestyle category, we aim to widen our brand appeal and increase our reach throughout India.”