The wellness brand, Nyumi has partnered with actor Kriti Sanon for its first brand campaign titled ‘#BiteMe’.
Conceptualised by 82.5 Communications, the film aims to encourage women to not get used to their everyday problems but to deal with them head-on through Nyumi.
The campaign will be rolled out across digital, social and retail platforms.
Ananya Agarwal, founder and CEO, Nyumi, said, “We launched Nyumi to make wellness approachable and accessible to women. Since our launch in 2021, we have seen significant growth for the brand, and as we hit our one-year milestone this month, I am excited to bring to our audience our first-ever brand campaign. The Nyumi woman is quintessentially someone who believes in facing her issues head-on, and with #BiteMe, we are aiming to create a new way of looking at one’s problems and taking a stand against whatever life throws at us!”
Agarwal added, “We are very excited to partner with Kriti for this campaign. She is a natural fit, as she is someone who embodies all the qualities that the Nyumi woman represents. She is vivacious, self-assured, independent, and caring. And to add to that, Kriti, has also been a Nyumi customer long before she partnered with us. We have enjoyed collaborating with her on this campaign, and I hope the audience also enjoys watching the films as much as we have enjoyed making them.”
Sumanto Chattopadhyay, chairman and chief creative officer, 82.5 Communications, said, "We are delighted to be a part of the journey that Nyumi has embarked on to inspire Indian women to prioritise their health and well-being. Our campaign urges every woman to confidently say, ‘#BiteMe’ to little-big health issues that hold them back every day. A confidence that comes with the Nyumi daily nutrition gummies and their perfect blend of Indian and western ingredients.”