Campaign India Team
4 days ago

Nyumi gets Kriti Sanon

Rolls out its first campaign #BiteMe as part of this association

Nyumi gets Kriti Sanon
The wellness brand, Nyumi has partnered with actor Kriti Sanon for its first brand campaign titled ‘#BiteMe’. 
 
Conceptualised by 82.5 Communications, the film aims to encourage women to not get used to their everyday problems but to deal with them head-on through Nyumi.
 
The campaign will be rolled out across digital, social and retail platforms. 

Ananya Agarwal, founder and CEO, Nyumi, said, “We launched Nyumi to make wellness approachable and accessible to women. Since our launch in 2021, we have seen significant growth for the brand, and as we hit our one-year milestone this month, I am excited to bring to our audience our first-ever brand campaign. The Nyumi woman is quintessentially someone who believes in facing her issues head-on, and with #BiteMe, we are aiming to create a new way of looking at one’s problems and taking a stand against whatever life throws at us!”
 
Agarwal added, “We are very excited to partner with Kriti for this campaign. She is a natural fit, as she is someone who embodies all the qualities that the Nyumi woman represents. She is vivacious, self-assured, independent, and caring. And to add to that, Kriti, has also been a Nyumi customer long before she partnered with us. We have enjoyed collaborating with her on this campaign, and I hope the audience also enjoys watching the films as much as we have enjoyed making them.”
 
Sumanto Chattopadhyay, chairman and chief creative officer, 82.5 Communications, said, "We are delighted to be a part of the journey that Nyumi has embarked on to inspire Indian women to prioritise their health and well-being. Our campaign urges every woman to confidently say, ‘#BiteMe’ to little-big health issues that hold them back every day. A confidence that comes with the Nyumi daily nutrition gummies and their perfect blend of Indian and western ingredients.”
Source:
Campaign India

Related Articles

Just Published

1 day ago

Cannes Lions 2022: dentsu Creative bags global ...

Leo Burnett bags a Grand Prix as India takes home eight more Lions on day five

1 day ago

Raj's blog: 1 Euro = INR 80, so shut up and celebrate!

The author urges the whole country to celebrate the year India's had at Cannes instead of the 'strange whispers' going around on the Croissette

1 day ago

Cannes Lions 2022: Creativity is the return gift of ...

The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action

1 day ago

Shemaroo elevates Rahul Mishra

Was head of marketing at the company