Motorola has announced the appointment of actor Kriti Sanon as brand ambassador for its razr 40 Ultra and razr 40 smartphones.
To highlight this association, the brand has rolled out a campaign 'flip the script' featuring Sanon.
Shivam Ranjan, head of marketing, APAC, Motorola, said, "We are targeting exponential growth in the Indian market, and were looking to partner with an ally, who represented our brand in its true spirit. Kriti's charming and charismatic personality, diversity and innovation with her roles, relatability and strong connect with the youth, plus the challenger mindset made her the ideal choice to represent our brand. We are delighted to have Kriti Sanon as the face of Motorola in India. We believe that this partnership will help us reach newer consumers, allowing us to expand our base and make a meaningful impact in their lives through our stylish and innovative smartphones."