Campaign India Team
Sep 02, 2022

Rangriti appoints Kriti Sanon as brand ambassador

Aims to reach out to the youth target audience in tier 1 and 2 cities

Rangriti appoints Kriti Sanon as brand ambassador
Biba Fashion has announced the appointment of Kriti Sanon as brand ambassador for its contemporary Indian wear brand Rangriti. 
With this association, it aims to reach out to the Indian youth in tier 1 and tier 2 cities.
Siddharath Bindra, managing director, Biba Fashion, said, “We are delighted to have Kriti Sanon on board as our brand ambassador for Rangriti. With her effortless style, high fashion quotient and free-spirited attitude Kriti was the perfect choice for a brand that has similar values. She is extremely popular amongst the youth across tier one and two cities and Rangriti is a fashion brand for the young and contemporary women who like to add a twist to their regular Indian wear.”
Campaign India

Related Articles

Just Published

12 hours ago

Weirdness is a superpower and hyperfemininity is ...

EXCLUSIVE: Results from an extensive APAC study by Virtue, revealed in advance to Campaign, uncover five cultural codes that are driving Asia’s Gen Z and how brands can tap into them.

14 hours ago

Dentsu India launches ‘Fresher accelerator program’ ...

Upon completing the six-month programme successfully, participants will be integrated into the agency’s core practices.

15 hours ago

Google reverses plan to eliminate cookies from Chrome

In a surprising turn of events, Google says it is now 'proposing an updated approach that elevates user choice' instead of removing cookies entirely from Chrome.

15 hours ago

From rosé to revelations: The top PR trends ...

A month after returning from Cannes Lions 2024, WE Communications' Nitin Mantri shares his insights from this year's festival, highlighting the key PR trends that will shape the industry ahead.