- Indians are more likely to want to be control of video ads than the global average. 71 per cent of Indian consumers say they want to be able to control when the ad starts to play and close it whenever they want. The global average is 62 per cent.
- 83 per cent of Indian consumers would consider using ad blocking software. The worldwide average is 92.6 per cent. The most common reasons why they would block ads are because they think there are too many ads (53 per cent) and because they are sick of seeing the same ad over and over again (52 per cent).
- Over 20 per cent of Indian viewers consider videos older than a day too late to share (highest worldwide) - 50 per cent of baby boomers and 49 per cent of older millennials think it’s never too late to share good content.
- Indians are less likely to mute video ads; Less than a third of all Indian viewers mute video adverts.
- 77 per cent of Indian viewers lose trust in brands when their ads feel fake. The global average is 76.2 per cent.
- Indians are most likely worldwide to want future online video ads to be useful and authentic.
- 79 per cent of Indian viewers want ads to embody the values and behaviours of brands
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The social-media giant expects a "more significant impact" from Apple's targeting shift in the next three months. For now, it continues to reel in cash from a pandemic-induced boom in online advertising
Watch the film conceptualised by WYP Wondrlab here