Meat products and seafood brand Licious, has appointed Simeran Bhasin as its VP - brands and new ventures.
In her role at Licious, Bhasin will spearhead new business ventures as well as drive brand strategy and integrated marketing along with chief business officer, Meghna Apparao.
Bhasin was most recently co-founder and CEO at Brag, an innerwear brand.
She said, “At Licious we are not just building a brand but upgrading an entire ecosystem. In an environment where there is immense pressure to experiment with brand values in exchange for rapid scale and growth, Licious stands out with its brand commitment. Its growth is not just driven by new markets and products, but its consistent repeat order rate of 90% since the first year of its operations. I look forward to growing with the brand and building a community of consumers who resonate with the brand’s values and offerings across markets.”
Naveen Kumar Nerlaje, HR Head, Licious said, “It is a pleasure to welcome Simeran at Licious. Her extensive professional experience and unparalleled expertise in brand building is truly impressive. Licious is at an inflection point and we are looking up to her able leadership to take the brand narrative to the next level. This will be in alignment with our pan-India expansion and our vision to make Licious the most-loved meat brand in India, especially among quality-conscious Indians.”
In a career spanning 20 years she has also worked with Wildcraft, Titan and Britannia Industries.