OgilvyOne Worldwide India has announced the appointment of Sidharth Shukla as vice president and head of its Delhi office. He replaces Namrata Balwani, who exited OgilvyOne earlier this month.
Shukla joins the agency from Cheil, where he was head of digital strategy and social media.
Vikram Menon, president, OgilvyOne Worldwide India, said, "Sidharth with his many years of experience across digital, strategy, analytics, CRM and direct marketing has exactly what we’re looking for in someone to lead OgilvyOne Delhi forward."
Kapil Arora, president and branch head, Ogilvy Group North, said, "OgilvyOne Delhi is a young, spunky and inspiring place to be at. And I'm glad we have a leader of Sidharth's experience, talent and drive to harness that energy, toward creating class-leading work that works, for our clients. Together with Sidharth and creative lead Abhishek Gupta's partnership, expect a lot more action from this part of the country."
Shukla said, "Like a kid going on his first date! I am truly looking forward to working with OgilvyOne, given the credentials it holds but also the challenges it presents. Most agencies face the same issues for the most part, and while it has barely been a week at OgilvyOne, I have observed that the people, system and culture are primed to take these challenges head on – it will be loads of fun to lead that. My objective is to create a winning culture and get people to have fun. If that is in place, everything else takes care of itself."
In a career spanning 14 years, he has also worked with McCann WorldGroup, Timesjobs, The Indian Express, and Tyroo: Quasar.
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