Vikram Menon has joined the Ad2Pro Group as president of its global operations. Menon was president and country head of OgilvyOne and Neo@Ogilvy.
The Ad2Pro group is a technology-enabled marketing services provider that provides strategy, creative and content automation for brands and media companies.
The co-founders Gopal Krishnan and Todd Brownrout have been elevated to executive chairman CEO respectively.
Menon will be responsible for enhancing processes, working with clients to build stronger operational models, and attracting and nurturing talent throughout the organisation.
Krishnan said, "We have proven our approach makes it possible for all types of marketers, both brands and media companies, to meet the escalating demand for timely and relevant content - affordably and systematically. Now we’re deepening our management talent and bringing our integrated business model forward to adapt quickly to endless marketplace changes.”
Menon said, "It’s never been more critical, or more difficult, to deliver content that’s relevant to what people are experiencing at any given moment. Ad2pro is making it possible for marketers to keep pace with continual change in people’s lives and media companies to meet the growing appetite for targeted advertising content."
The agency has a division, Madras Brand Solutions which provides strategic, creative and continuous content services.
Menon's mandate includes working with Madras CEO Fred Schuster to sharpen the delivery of advertising and content for real-time relevance in branding.
Schuster said, “Vikram and I have significant history and shared perspective. Our clients now have the benefit of accomplished advertising professionals on both sides of the world, so there’s truly round-the-clock leadership with a shared point of view.”
Brownrout added, “We’re making it routine for marketers and media to meet the intensifying, unsated demand for relevant content. It comes down to talent, technology and focus, and we deliver them all. I am extraordinarily proud of what we have accomplished so far, and confident our expanded team will raise the bar in the industry.”