Former group CEO, dentsuMB, Sidharth Rao, has joined hands with Madhu Sudan, an entrepreneur, to launch a mar-tech venture called Punt Partners.
Rao has updated his LinkedIn profile to highlight this new venture.
The duo believes that there is a US$ 100 billion prospects in the mar-tech ecosystem.
Rao co-founded the digital agency Webchutney in 1999. The agency was later acquired by Dentsu, the Japanese multinational media network in 2013.
His LinkedIn post read, "Today, I’m taking a punt. No, really. Starting up after building Webchutney would give anyone performance pressure. Nervous to announce that starting up in services again (but not competing with Webchutney, you’re welcome). Excited to introduce Punt Partners with my co-founder Madhu Sudhan, in mar-tech services. Madhu and I landed on this whitespace, a potentially $100 billion industry, after dozens of ideas and at least three MVPs. We pray for all your love and good wishes for the success of Punt. Because true to its name, it is one for me."