Sideways to handle Meesho's brand building

Account won without a formal pitch process

Feb 25, 2022 04:17:00 AM | Article | Campaign India Team

Meesho has appointed Sideways to handle its brand building. Sideways won the account without a formal pitch process.  
The agency will be working towards communicating the brand thought to  consumers. 
Lucky Saini, VP and head - brand, said, “We are absolutely delighted to go Sideways. In Sideways, we have found the right partner during this hyper-growth phase of our journey. They truly are a different kind of agency with an integrated team of strategists, creative folks and technologists who understand internet businesses and the pulse of Indian consumers. Together we aim to build Meesho as one of the largest internet companies in India and a brand that people love.”
Abhijit Avasthi, co-founder, Sideways, said, "Meesho will be doing for a billion Indians what the incumbent e-commerce players have not been able to do even after many years - truly democratise the power of ecommerce for a billion Indians. We are excited about the opportunity and hope to build one of India’s most loved brands in the very near future."