Sid Bindra has returned to Euro RSCG after having left the agency last year to pursue a short course in film writing from New York.
Bindra joins as executive creative director for the agency's Delhi office. Bindra had been one of the two creative directors in the agency's Mumbai office before he left to study film writing.
Confirming the development, Satbir Singh, national creative director, Euro RSCG says, “We are delighted to have Sid back with us. He had taken a break from advertising to pursue the NY film writing course. When we got to know that Sid was back and was interested in getting back to advertising, we got in touch.”
Talking about his return, Bindra said, “I was looking to get back to work. I realised that I missed advertising. I have been in this industry for close to 10 to 11 years and Euro is an agency that I have been a part of, for the last five and a half years to six years. It was an easy decision to make."
Bindra began his advertising career in SSC&B Lintas as a trainee writer in Mumbai. He then moved to Grey as senior writer and later to Mudra as copy supervisor. He experimented during the dotcom boom and subsequent bust, then joined Euro RSCG.