Shubman Gill passes winning moment to Bowlers mascot Alex

Bowlers, the affordable premium dog nutrition brand from Allana Pet Solutions (APS), has launched its campaign ‘Alex to the Rescue’, which presents a twist in brand storytelling by letting the mascot Alex take the winning shot instead of cricket star Shubman Gill.

The film opens in a tense stadium scenario, with Shubman on strike needing six runs from the final delivery. The ball arrives fast and difficult to play. In an unexpected turn, Alex, the Bowlers mascot, relaxes at the boundary while enjoying his Bowlers treat and springs into action. Shubman hands over the bat to Alex, who hits a match-winning six, leaving commentators and spectators in astonishment.

 

 

 

 

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The campaign shifts pet advertising from passive sentiment to performance-driven storytelling. It positions pets as instinctive partners whose capabilities are supported by proper nutrition. The narrative merges the excitement of last-ball cricket with humour and cinematic flair, reinforcing Bowlers’ focus on both performance and personality. By pairing Shubman Gill’s composed cricketing persona with Alex’s intuitive action, the campaign appeals to urban pet parents who view dogs as capable companions rather than dependents.

Designed for a digital-first audience, the film engages viewers with its clever narrative twist while also serving as an example of mascot-led storytelling in Indian advertising. The brand highlights that true winning moments can come from unexpected sources, and with appropriate care, even those seemingly on the sidelines can become game changers.