FCB Ulka has announced the appointment of Shreekant Srinivasan as senior vice president and business director for its Delhi office.
Srinivasan joins the agency from BBH where he was GM for its Delhi office. At FCB he will be heading Horlicks, Hero MotoCorp, Hamdard and Boeing.
Debarpita Banerjee, president - north and east, FCB Ulka, said, “Shreekant has a proven track record of leadership, advertising flair and business growth. He will be heading a lion’s share of this ever-growing branch at FCB. We are excited to have him over and are confident that he will lead this business with bigger better 'never finished' ideas on our brands.”
Srinivasan said, “Sometimes things just click. I met Debbie after ages over a cup of coffee when she passionately spoke about the group's vision and a role that looked too exciting to not take up. With it's legacy of doing culture defining work being reflected in the recent campaigns like 'Sindoor Khela', FCB looked like the right place for my future exploits. And here I am, looking forward to partner FCB in its next phase of evolution.”
In a career spanning 20 years, he has also worked with Leo Burnett, McCann and Wieden and Kennedy.