Shoppers Stop has announced the appointment of Madhavi Irani as customer care associate, chief of content and webcom officer.
Irani joined the company on 1 April with a mandate to curate and build the brand’s content-to-commerce strategy. She was director, customer engagement at Enrich.
Venu Nair, managing director and chief executive officer, Shoppers Stop, said, “We are pleased to welcome Madhavi on board at Shoppers Stop. As we begin our journey in FY23, we are confident of continuing the progress that we have been achieving across each of our strategic pillars, especially in beauty and omnichannel. Customized content-to-commerce initiatives will drive customer engagement, loyalty, and revenue. Content is an integral tool for capitalizing on these elements to ensure we resonate with our target audience, and we believe Madhavi will add great value in enabling us to make a quantum leap in this area!”
Irani said, “I am delighted and honoured to join Shoppers Stop and be a part of its stellar journey. The brand’s growth trajectory along with online and offline store expansion has been remarkable. I am looking forward to defining and building the content-to-commerce strategy, deepening the engagement, and connecting this iconic brand with the relevant target audience.”
In a career spanning 25 years, she has also worked with Lenskart, Nkyaa, Health 4 You, Cecilia Healthcare and the Times Group.