Big FM has announced the appointment of Shipra Srivastava as national marketing head. The radio network has also roped in Soela Joshi as AVP - IP as the company looks to expands its content portfolio for integrated marketing campaigns.
Asheesh Chatterjee, chief financial officer, Big FM, said, "We welcome Shipra Srivastava and Soela Joshi. We are confident of them adding immense value to the respective verticals by leveraging their expertise and contribute in fulfilling the goals of the organisation."
Prior to the move, Srivastava was director - marketing at Olx. She has also worked with ZenithOptimedia and Mediacom.
Srivastava said, "It is quite exciting for me to work with a brand which has not only established itself as the largest radio network, but also constantly reinvented with changing times. BIG FM has been able to effectively leverage its radio expertise to digital and deliver successful integrated campaigns. As the national marketing head, I am definitely looking forward to interacting and working with teams across regions and hope to continue the brand legacy and create many more impactful campaigns."
Joshi said, “I am looking forward to leading the regional content portfolio for Thwink, our recently launched content studio and talent incubator. As the business head, I will be working closely with the sales and Thwink team to build IPs across digital and radio. BIG is an encouraging environment to work at and I am looking forward to the opportunity to help grow the IP portfolio.”
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