Campaign India Team
Apr 30, 2018

Shipra Srivastava appointed marketing head at Big FM

Moves from Olx where she was director - marketing

Shipra Srivastava appointed marketing head at Big FM
Big FM has announced the appointment of Shipra Srivastava as national marketing head. The radio network has also roped in Soela Joshi as AVP - IP as the company looks to expands its content portfolio for integrated marketing campaigns.
 
Asheesh Chatterjee, chief financial officer, Big FM, said, "We welcome Shipra Srivastava and Soela Joshi. We are confident of them adding immense value to the respective verticals by leveraging their expertise and contribute in fulfilling the goals of the organisation."
 
Prior to the move, Srivastava was director - marketing at Olx. She has also worked with ZenithOptimedia and Mediacom. 
 
Srivastava said, "It is quite exciting for me to work with a brand which has not only established itself as the largest radio network, but also constantly reinvented with changing times. BIG FM has been able to effectively leverage its radio expertise to digital and deliver successful integrated campaigns. As the national marketing head, I am definitely looking forward to interacting and working with teams across regions and hope to continue the brand legacy and create many more impactful campaigns."
 
Joshi said, “I am looking forward to leading the regional content portfolio for Thwink, our recently launched content studio and talent incubator. As the business head, I will be working closely with the sales and Thwink team to build IPs across digital and radio. BIG is an encouraging environment to work at and I am looking forward to the opportunity to help grow the IP portfolio.”
 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

Cashkaro enters 'rewards war', takes a dig at ...

Watch the film conceptualised in-house here

20 hours ago

Truecaller assigns digital mandate to Wirality Media

The agency has been working with the brand on a project basis

22 hours ago

Maya Hari gets global role at Twitter

As Hari takes on a global role, the social media network is consolidating Japan and South Korea with the rest of Asia-Pacific

22 hours ago

We have to find non-obvious ways of showing a woman ...

Megha Tata, Piyush Pandey, Rohini Miglani and Sapna Chadha, discuss stereotypes in Indian advertising and how gender portrayal is changing