Campaign India Team
Apr 30, 2018

Shipra Srivastava appointed marketing head at Big FM

Moves from Olx where she was director - marketing

Shipra Srivastava appointed marketing head at Big FM
Big FM has announced the appointment of Shipra Srivastava as national marketing head. The radio network has also roped in Soela Joshi as AVP - IP as the company looks to expands its content portfolio for integrated marketing campaigns.
Asheesh Chatterjee, chief financial officer, Big FM, said, "We welcome Shipra Srivastava and Soela Joshi. We are confident of them adding immense value to the respective verticals by leveraging their expertise and contribute in fulfilling the goals of the organisation."
Prior to the move, Srivastava was director - marketing at Olx. She has also worked with ZenithOptimedia and Mediacom. 
Srivastava said, "It is quite exciting for me to work with a brand which has not only established itself as the largest radio network, but also constantly reinvented with changing times. BIG FM has been able to effectively leverage its radio expertise to digital and deliver successful integrated campaigns. As the national marketing head, I am definitely looking forward to interacting and working with teams across regions and hope to continue the brand legacy and create many more impactful campaigns."
Joshi said, “I am looking forward to leading the regional content portfolio for Thwink, our recently launched content studio and talent incubator. As the business head, I will be working closely with the sales and Thwink team to build IPs across digital and radio. BIG is an encouraging environment to work at and I am looking forward to the opportunity to help grow the IP portfolio.”
Campaign India

Related Articles

Just Published

1 day ago

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

1 day ago

Cannes Lions not to be held in 2020

Festival scheduled to return in June 2021

1 day ago

Weekend Wrap: 3 April 2020

In the news: ASCI, Media Mantra, Ogilvy, The BlueBeans, Ventes Avenues

1 day ago

Vivo India salutes the heroes who wear capes

Watch the film conceptualised by Dentsu Impact here