Big FM has announced the appointment of Ishita Dasgupta as national head – digital, and business growth (West and South).
In her new role, she will be in charge of advancing Big FM's digital and business verticals across the radio network.
Dasgupta's last full-time stint was with The QYou, where she was vice president, head, alliances and digital advertising solutions.
Sunil Kumaran, COO, Big FM, said, “In all Ishita’s previous roles, her contribution has been integral to the success that the brand has achieved. Given her vast experience in bringing together functions to deliver on the organisational goals, Ishita joins us at an opportune time as Big FM endeavours to re-write its digital story. I am very happy to welcome Ishita to the team and look forward to exciting times ahead for the brand.”
Dasgupta said, “I am delighted to join the team at Big FM. With changing trends and shifts in consumption patterns, the relevance of radio continues to remain unmatched. It is a crucial time for Big FM, as we focus on understanding and building capacity to grab headspace within the emerging niches of the digital world. I am confident that my experience and learnings over the past two decades will hold me in good stead as I lead the team into new arenas and scale revenues to meet our goals.”
With over 19 years of experience, she has also worked with companies like iTV Network, TV9 Network, and Bharti Airtel, among others.