Big FM, part of the Reliance Broadcast Network, has announced the elevation of Sunil Kumaran as chief operating officer.
He will now spearhead revenue - sales, sales support, revenue maximisation and account planning. He will also head the network’s technical functions, apart from continuing his current responsibility of brand - programming, marketing and solutions and boosting the company’s digital growth.
Prior to this, he was country head at Thwink Big (Big FM’s short-form video and audio talent incubator and marquee content studio).
Kumaran joined the network in 2008, as business head - Karnataka and Kerala. He then left the company in December 2015, to join dentsu’s The StoryLab as country head.
However, Kumaran rejoined Big FM in May 2018, as country head of Thwink Big, before being elevated to his current position.
Abraham Thomas, CEO, Reliance Broadcast Network, said, “Sunil is a proven leader and we aim to leverage every ounce of his superpowers as a revenue, product, content, and marketing visionary to write Big FM’s success story. His remarkable brand commitment, together with strategic vision, navigating through changing industry dynamics, constant client/listener focus, leading teams and setting them up for success and understanding of how we come together at Big FM to execute against opportunities in a collaborative way will open up avenues for Big FM to create newer milestones. Here is wishing Sunil all the very best in his new assignment. I am confident in the commitment and the ability of our teams to rise to this challenge and script the biggest comeback story of the Post Covid era.”
Kumaran said, “We are going through a transformative time in our journey at Big. Tapping into our strengths, we have embarked on an aggressive growth plan to leverage the opportunities presented by the fast evolving digital landscape. I am happy to move into this role where I get to work with a top-of-the-line cross functional team, to drive this evolution and growth.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
2 days ago
Aims to take on a digital-first approach to revolutionise the viewing experience for fans in India